Sunday, January 9, 2011

Interactive Media Elitism

The mass media elite is slowly collapsing, as the individual cells (that is, us) that prop it up grow to broadcast our own points-of-view on the web, eroding their mass-media model.

Douglas Rushkoff says:

Projects like Wikipedia do not overthrow any elite at all, but merely replace one elite — in this case an academic one — with another: the interactive media elite...
Because our media IS interactive, our individual points-of-view can be collected and directed back at the mass media organs too - to meet them head-on and evoke a response.

I suggest that we start to do this first with our institutions: draw ourselves towards our government services first, to tie them closer to our community as we move forwards in this era of chaotic change.

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